Daily Papers

Attribute value extraction refers to the task of identifying values of an attribute of interest from product information. Product attribute values are essential in many e-commerce scenarios, such as customer service robots, product ranking, retrieval and recommendations. While in the real world, the attribute values of a product are usually incomplete and vary over time, which greatly hinders the practical applications. In this paper, we introduce MAVE, a new dataset to better facilitate research on product attribute value extraction. MAVE is composed of a curated set of 2.2 million products from Amazon pages, with 3 million attribute-value annotations across 1257 unique categories. MAVE has four main and unique advantages: First, MAVE is the largest product attribute value extraction dataset by the number of attribute-value examples. Second, MAVE includes multi-source representations from the product, which captures the full product information with high attribute coverage. Third, MAVE represents a more diverse set of attributes and values relative to what previous datasets cover. Lastly, MAVE provides a very challenging zero-shot test set, as we empirically illustrate in the experiments. We further propose a novel approach that effectively extracts the attribute value from the multi-source product information. We conduct extensive experiments with several baselines and show that MAVE is an effective dataset for attribute value extraction task. It is also a very challenging task on zero-shot attribute extraction. Data is available at {\it https://github.com/google-research-datasets/MAVE}.

E-commerce platforms should provide detailed product descriptions (attribute values) for effective product search and recommendation. However, attribute value information is typically not available for new products. To predict unseen attribute values, large quantities of labeled training data are needed to train a traditional supervised learning model. Typically, it is difficult, time-consuming, and costly to manually label large quantities of new product profiles. In this paper, we propose a novel method to efficiently and effectively extract unseen attribute values from new products in the absence of labeled data (zero-shot setting). We propose HyperPAVE, a multi-label zero-shot attribute value extraction model that leverages inductive inference in heterogeneous hypergraphs. In particular, our proposed technique constructs heterogeneous hypergraphs to capture complex higher-order relations (i.e. user behavior information) to learn more accurate feature representations for graph nodes. Furthermore, our proposed HyperPAVE model uses an inductive link prediction mechanism to infer future connections between unseen nodes. This enables HyperPAVE to identify new attribute values without the need for labeled training data. We conduct extensive experiments with ablation studies on different categories of the MAVE dataset. The results demonstrate that our proposed HyperPAVE model significantly outperforms existing classification-based, generation-based large language models for attribute value extraction in the zero-shot setting.

Existing datasets for attribute value extraction (AVE) predominantly focus on explicit attribute values while neglecting the implicit ones, lack product images, are often not publicly available, and lack an in-depth human inspection across diverse domains. To address these limitations, we present ImplicitAVE, the first, publicly available multimodal dataset for implicit attribute value extraction. ImplicitAVE, sourced from the MAVE dataset, is carefully curated and expanded to include implicit AVE and multimodality, resulting in a refined dataset of 68k training and 1.6k testing data across five domains. We also explore the application of multimodal large language models (MLLMs) to implicit AVE, establishing a comprehensive benchmark for MLLMs on the ImplicitAVE dataset. Six recent MLLMs with eleven variants are evaluated across diverse settings, revealing that implicit value extraction remains a challenging task for MLLMs. The contributions of this work include the development and release of ImplicitAVE, and the exploration and benchmarking of various MLLMs for implicit AVE, providing valuable insights and potential future research directions. Dataset and code are available at https://github.com/HenryPengZou/ImplicitAVE

In e-commerce, accurately extracting product attribute values from multimodal data is crucial for improving user experience and operational efficiency of retailers. However, previous approaches to multimodal attribute value extraction often struggle with implicit attribute values embedded in images or text, rely heavily on extensive labeled data, and can easily confuse similar attribute values. To address these issues, we introduce EIVEN, a data- and parameter-efficient generative framework that pioneers the use of multimodal LLM for implicit attribute value extraction. EIVEN leverages the rich inherent knowledge of a pre-trained LLM and vision encoder to reduce reliance on labeled data. We also introduce a novel Learning-by-Comparison technique to reduce model confusion by enforcing attribute value comparison and difference identification. Additionally, we construct initial open-source datasets for multimodal implicit attribute value extraction. Our extensive experiments reveal that EIVEN significantly outperforms existing methods in extracting implicit attribute values while requiring less labeled data.

E-commerce applications such as faceted product search or product comparison are based on structured product descriptions like attribute/value pairs. The vendors on e-commerce platforms do not provide structured product descriptions but describe offers using titles or descriptions. To process such offers, it is necessary to extract attribute/value pairs from textual product attributes. State-of-the-art attribute/value extraction techniques rely on pre-trained language models (PLMs), such as BERT. Two major drawbacks of these models for attribute/value extraction are that (i) the models require significant amounts of task-specific training data and (ii) the fine-tuned models face challenges in generalizing to attribute values not included in the training data. This paper explores the potential of large language models (LLMs) as a training data-efficient and robust alternative to PLM-based attribute/value extraction methods. We consider hosted LLMs, such as GPT-3.5 and GPT-4, as well as open-source LLMs based on Llama2. We evaluate the models in a zero-shot scenario and in a scenario where task-specific training data is available. In the zero-shot scenario, we compare various prompt designs for representing information about the target attributes of the extraction. In the scenario with training data, we investigate (i) the provision of example attribute values, (ii) the selection of in-context demonstrations, and (iii) the fine-tuning of GPT-3.5. Our experiments show that GPT-4 achieves an average F1-score of 85% on the two evaluation datasets while the best PLM-based techniques perform on average 5% worse using the same amount of training data. GPT-4 achieves a 10% higher F1-score than the best open-source LLM. The fine-tuned GPT-3.5 model reaches a similar performance as GPT-4 while being significantly more cost-efficient.

We study the problem of query attribute value extraction, which aims to identify named entities from user queries as diverse surface form attribute values and afterward transform them into formally canonical forms. Such a problem consists of two phases: {named entity recognition (NER)} and {attribute value normalization (AVN)}. However, existing works only focus on the NER phase but neglect equally important AVN. To bridge this gap, this paper proposes a unified query attribute value extraction system in e-commerce search named QUEACO, which involves both two phases. Moreover, by leveraging large-scale weakly-labeled behavior data, we further improve the extraction performance with less supervision cost. Specifically, for the NER phase, QUEACO adopts a novel teacher-student network, where a teacher network that is trained on the strongly-labeled data generates pseudo-labels to refine the weakly-labeled data for training a student network. Meanwhile, the teacher network can be dynamically adapted by the feedback of the student's performance on strongly-labeled data to maximally denoise the noisy supervisions from the weak labels. For the AVN phase, we also leverage the weakly-labeled query-to-attribute behavior data to normalize surface form attribute values from queries into canonical forms from products. Extensive experiments on a real-world large-scale E-commerce dataset demonstrate the effectiveness of QUEACO.

Image retouching aims to enhance visual quality while aligning with users' personalized aesthetic preferences. To address the challenge of balancing controllability and subjectivity, we propose a unified diffusion-based image retouching framework called PerTouch. Our method supports semantic-level image retouching while maintaining global aesthetics. Using parameter maps containing attribute values in specific semantic regions as input, PerTouch constructs an explicit parameter-to-image mapping for fine-grained image retouching. To improve semantic boundary perception, we introduce semantic replacement and parameter perturbation mechanisms in the training process. To connect natural language instructions with visual control, we develop a VLM-driven agent that can handle both strong and weak user instructions. Equipped with mechanisms of feedback-driven rethinking and scene-aware memory, PerTouch better aligns with user intent and captures long-term preferences. Extensive experiments demonstrate each component's effectiveness and the superior performance of PerTouch in personalized image retouching. Code is available at: https://github.com/Auroral703/PerTouch.

We study the problem of extrapolative controlled generation, i.e., generating sequences with attribute values beyond the range seen in training. This task is of significant importance in automated design, especially drug discovery, where the goal is to design novel proteins that are better (e.g., more stable) than existing sequences. Thus, by definition, the target sequences and their attribute values are out of the training distribution, posing challenges to existing methods that aim to directly generate the target sequence. Instead, in this work, we propose Iterative Controlled Extrapolation (ICE) which iteratively makes local edits to a sequence to enable extrapolation. We train the model on synthetically generated sequence pairs that demonstrate small improvement in the attribute value. Results on one natural language task (sentiment analysis) and two protein engineering tasks (ACE2 stability and AAV fitness) show that ICE considerably outperforms state-of-the-art approaches despite its simplicity. Our code and models are available at: https://github.com/vishakhpk/iter-extrapolation.

Relational databases are the de facto standard for storing and querying structured data, and extracting insights from structured data requires advanced analytics. Deep neural networks (DNNs) have achieved super-human prediction performance in particular data types, e.g., images. However, existing DNNs may not produce meaningful results when applied to structured data. The reason is that there are correlations and dependencies across combinations of attribute values in a table, and these do not follow simple additive patterns that can be easily mimicked by a DNN. The number of possible such cross features is combinatorial, making them computationally prohibitive to model. Furthermore, the deployment of learning models in real-world applications has also highlighted the need for interpretability, especially for high-stakes applications, which remains another issue of concern to DNNs. In this paper, we present ARM-Net, an adaptive relation modeling network tailored for structured data, and a lightweight framework ARMOR based on ARM-Net for relational data analytics. The key idea is to model feature interactions with cross features selectively and dynamically, by first transforming the input features into exponential space, and then determining the interaction order and interaction weights adaptively for each cross feature. We propose a novel sparse attention mechanism to dynamically generate the interaction weights given the input tuple, so that we can explicitly model cross features of arbitrary orders with noisy features filtered selectively. Then during model inference, ARM-Net can specify the cross features being used for each prediction for higher accuracy and better interpretability. Our extensive experiments on real-world datasets demonstrate that ARM-Net consistently outperforms existing models and provides more interpretable predictions for data-driven decision making.

Can we teach Large Language Models (LLMs) to refrain from hallucinating factual statements? In this paper we present a fine-tuning strategy that we call ConfQA, which can reduce hallucination rate from 20-40% to under 5% across multiple factuality benchmarks. The core idea is simple: when the LLM answers a question correctly, it is trained to continue with the answer; otherwise, it is trained to admit "I am unsure". But there are two key factors that make the training highly effective. First, we introduce a dampening prompt "answer only if you are confident" to explicitly guide the behavior, without which hallucination remains high as 15%-25%. Second, we leverage simple factual statements, specifically attribute values from knowledge graphs, to help LLMs calibrate the confidence, resulting in robust generalization across domains and question types. Building on this insight, we propose the Dual Neural Knowledge framework, which seamlessly select between internally parameterized neural knowledge and externally recorded symbolic knowledge based on ConfQA's confidence. The framework enables potential accuracy gains to beyond 95%, while reducing unnecessary external retrievals by over 30%.

Music is used to convey emotions, and thus generating emotional music is important in automatic music generation. Previous work on emotional music generation directly uses annotated emotion labels as control signals, which suffers from subjective bias: different people may annotate different emotions on the same music, and one person may feel different emotions under different situations. Therefore, directly mapping emotion labels to music sequences in an end-to-end way would confuse the learning process and hinder the model from generating music with general emotions. In this paper, we propose EmoGen, an emotional music generation system that leverages a set of emotion-related music attributes as the bridge between emotion and music, and divides the generation into two stages: emotion-to-attribute mapping with supervised clustering, and attribute-to-music generation with self-supervised learning. Both stages are beneficial: in the first stage, the attribute values around the clustering center represent the general emotions of these samples, which help eliminate the impacts of the subjective bias of emotion labels; in the second stage, the generation is completely disentangled from emotion labels and thus free from the subjective bias. Both subjective and objective evaluations show that EmoGen outperforms previous methods on emotion control accuracy and music quality respectively, which demonstrate our superiority in generating emotional music. Music samples generated by EmoGen are available via this link:https://ai-muzic.github.io/emogen/, and the code is available at this link:https://github.com/microsoft/muzic/.

This paper presents multimodal markup document models (MarkupDM) that can generate both markup language and images within interleaved multimodal documents. Unlike existing vision-and-language multimodal models, our MarkupDM tackles unique challenges critical to graphic design tasks: generating partial images that contribute to the overall appearance, often involving transparency and varying sizes, and understanding the syntax and semantics of markup languages, which play a fundamental role as a representational format of graphic designs. To address these challenges, we design an image quantizer to tokenize images of diverse sizes with transparency and modify a code language model to process markup languages and incorporate image modalities. We provide in-depth evaluations of our approach on three graphic design completion tasks: generating missing attribute values, images, and texts in graphic design templates. Results corroborate the effectiveness of our MarkupDM for graphic design tasks. We also discuss the strengths and weaknesses in detail, providing insights for future research on multimodal document generation.

A fuzzy theoretic analytical approach was recently introduced that leads to efficient and robust models while addressing automatically the typical issues associated to parametric deep models. However, a formal conceptualization of the fuzzy theoretic analytical deep models is still not available. This paper introduces using measure theoretic basis the notion of membership-mapping for representing data points through attribute values (motivated by fuzzy theory). A property of the membership-mapping, that can be exploited for data representation learning, is of providing an interpolation on the given data points in the data space. An analytical approach to the variational learning of a membership-mappings based data representation model is considered.

As machine learning (ML) systems increasingly impact critical sectors such as hiring, financial risk assessments, and criminal justice, the imperative to ensure fairness has intensified due to potential negative implications. While much ML fairness research has focused on enhancing training data and processes, addressing the outputs of already deployed systems has received less attention. This paper introduces 'BiasGuard', a novel approach designed to act as a fairness guardrail in production ML systems. BiasGuard leverages Test-Time Augmentation (TTA) powered by Conditional Generative Adversarial Network (CTGAN), a cutting-edge generative AI model, to synthesize data samples conditioned on inverted protected attribute values, thereby promoting equitable outcomes across diverse groups. This method aims to provide equal opportunities for both privileged and unprivileged groups while significantly enhancing the fairness metrics of deployed systems without the need for retraining. Our comprehensive experimental analysis across diverse datasets reveals that BiasGuard enhances fairness by 31% while only reducing accuracy by 0.09% compared to non-mitigated benchmarks. Additionally, BiasGuard outperforms existing post-processing methods in improving fairness, positioning it as an effective tool to safeguard against biases when retraining the model is impractical.

One well motivated explanation method for classifiers leverages counterfactuals which are hypothetical events identical to real observations in all aspects except for one categorical feature. Constructing such counterfactual poses specific challenges for texts, however, as some attribute values may not necessarily align with plausible real-world events. In this paper we propose a simple method for generating counterfactuals by intervening in the space of text representations which bypasses this limitation. We argue that our interventions are minimally disruptive and that they are theoretically sound as they align with counterfactuals as defined in Pearl's causal inference framework. To validate our method, we first conduct experiments on a synthetic dataset of counterfactuals, allowing for a direct comparison between classifier predictions based on ground truth counterfactuals (obtained through explicit text interventions) and our counterfactuals, derived through interventions in the representation space. Second, we study a real world scenario where our counterfactuals can be leveraged both for explaining a classifier and for bias mitigation.

This work presents a first evaluation of two state-of-the-art Large Reasoning Models (LRMs), OpenAI's o3-mini and DeepSeek R1, on analogical reasoning, focusing on well-established nonverbal human IQ tests based on Raven's progressive matrices. We benchmark with the I-RAVEN dataset and its more difficult extension, I-RAVEN-X, which tests the ability to generalize to longer reasoning rules and ranges of the attribute values. To assess the influence of visual uncertainties on these nonverbal analogical reasoning tests, we extend the I-RAVEN-X dataset, which otherwise assumes an oracle perception. We adopt a two-fold strategy to simulate this imperfect visual perception: 1) we introduce confounding attributes which, being sampled at random, do not contribute to the prediction of the correct answer of the puzzles and 2) smoothen the distributions of the input attributes' values. We observe a sharp decline in OpenAI's o3-mini task accuracy, dropping from 86.6% on the original I-RAVEN to just 17.0% -- approaching random chance -- on the more challenging I-RAVEN-X, which increases input length and range and emulates perceptual uncertainty. This drop occurred despite spending 3.4x more reasoning tokens. A similar trend is also observed for DeepSeek R1: from 80.6% to 23.2%. On the other hand, a neuro-symbolic probabilistic abductive model, ARLC, that achieves state-of-the-art performances on I-RAVEN, can robustly reason under all these out-of-distribution tests, maintaining strong accuracy with only a modest reduction from 98.6% to 88.0%. Our code is available at https://github.com/IBM/raven-large-language-models.

Various evaluation metrics have been proposed for Grammatical Error Correction (GEC), but many, particularly reference-free metrics, lack explainability. This lack of explainability hinders researchers from analyzing the strengths and weaknesses of GEC models and limits the ability to provide detailed feedback for users. To address this issue, we propose attributing sentence-level scores to individual edits, providing insight into how specific corrections contribute to the overall performance. For the attribution method, we use Shapley values, from cooperative game theory, to compute the contribution of each edit. Experiments with existing sentence-level metrics demonstrate high consistency across different edit granularities and show approximately 70\% alignment with human evaluations. In addition, we analyze biases in the metrics based on the attribution results, revealing trends such as the tendency to ignore orthographic edits. Our implementation is available at https://github.com/naist-nlp/gec-attribute.

Model alignment with human preferences is an essential step in making Large Language Models (LLMs) helpful and consistent with human values. It typically consists of supervised fine-tuning (SFT) and reinforcement learning from human feedback (RLHF) stages. However, RLHF faces inherent limitations stemming from a complex training setup and its tendency to align the model with implicit values that end users cannot control at run-time. Moreover, reward models in RLHF stage commonly rely on single-dimensional feedback as opposed to explicit, multifaceted signals that indicate attributes such as helpfulness, humor, and toxicity. To address these limitations, we propose SteerLM, a supervised fine-tuning method that empowers end-users to control responses during inference. SteerLM conditions responses to conform to an explicitly defined multi-dimensional set of attributes, thereby empowering a steerable AI capable of generating helpful and high-quality responses while maintaining customizability. Experiments show that SteerLM trained on open source datasets generates responses that are preferred by human and automatic evaluators to many state-of-the-art baselines trained with RLHF while being much easier to train. Try SteerLM at https://huggingface.co/nvidia/SteerLM-llama2-13B

Controlling the attribute intensity of text generation is crucial across scenarios (e.g., writing conciseness, chatting emotion, and explanation clarity). The remarkable capabilities of large language models (LLMs) have revolutionized text generation, prompting us to explore such smooth control of LLM generation. Specifically, we propose metrics to assess the range, calibration, and consistency of the generated text's attribute intensity in response to varying control values, as well as its relevance to the intended context. To quantify the attribute intensity and context relevance, we propose an effective evaluation framework leveraging the Elo rating system and GPT4, both renowned for their robust alignment with human judgment. We look into two viable training-free methods for achieving smooth control of LLMs: (1) Prompting with semantic shifters, and (2) Modifying internal model representations. The evaluations of these two methods are conducted on 5 different attributes with various models. Our code and dataset can be obtained from https://github.com/ShangDataLab/Smooth-Control.

As computer vision systems become more widely deployed, there is increasing concern from both the research community and the public that these systems are not only reproducing but amplifying harmful social biases. The phenomenon of bias amplification, which is the focus of this work, refers to models amplifying inherent training set biases at test time. Existing metrics measure bias amplification with respect to single annotated attributes (e.g., computer). However, several visual datasets consist of images with multiple attribute annotations. We show models can learn to exploit correlations with respect to multiple attributes (e.g., {computer, keyboard}), which are not accounted for by current metrics. In addition, we show current metrics can give the erroneous impression that minimal or no bias amplification has occurred as they involve aggregating over positive and negative values. Further, these metrics lack a clear desired value, making them difficult to interpret. To address these shortcomings, we propose a new metric: Multi-Attribute Bias Amplification. We validate our proposed metric through an analysis of gender bias amplification on the COCO and imSitu datasets. Finally, we benchmark bias mitigation methods using our proposed metric, suggesting possible avenues for future bias mitigation

Personalizing AI systems requires understanding not just what users prefer, but the reasons that underlie those preferences - yet current preference models typically treat human judgment as a black box. We introduce PrefPalette, a framework that decomposes preferences into attribute dimensions and tailors its preference prediction to distinct social community values in a human-interpretable manner. PrefPalette operationalizes a cognitive science principle known as multi-attribute decision making in two ways: (1) a scalable counterfactual attribute synthesis step that involves generating synthetic training data to isolate for individual attribute effects (e.g., formality, humor, cultural values), and (2) attention-based preference modeling that learns how different social communities dynamically weight these attributes. This approach moves beyond aggregate preference modeling to capture the diverse evaluation frameworks that drive human judgment. When evaluated on 45 social communities from the online platform Reddit, PrefPalette outperforms GPT-4o by 46.6% in average prediction accuracy. Beyond raw predictive improvements, PrefPalette also shed light on intuitive, community-specific profiles: scholarly communities prioritize verbosity and stimulation, conflict-oriented communities value sarcasm and directness, and support-based communities emphasize empathy. By modeling the attribute-mediated structure of human judgment, PrefPalette delivers both superior preference modeling and transparent, interpretable insights, and serves as a first step toward more trustworthy, value-aware personalized applications.

We present the first dataset for tracking state changes in procedural text from arbitrary domains by using an unrestricted (open) vocabulary. For example, in a text describing fog removal using potatoes, a car window may transition between being foggy, sticky,opaque, and clear. Previous formulations of this task provide the text and entities involved,and ask how those entities change for just a small, pre-defined set of attributes (e.g., location), limiting their fidelity. Our solution is a new task formulation where given just a procedural text as input, the task is to generate a set of state change tuples(entity, at-tribute, before-state, after-state)for each step,where the entity, attribute, and state values must be predicted from an open vocabulary. Using crowdsourcing, we create OPENPI1, a high-quality (91.5% coverage as judged by humans and completely vetted), and large-scale dataset comprising 29,928 state changes over 4,050 sentences from 810 procedural real-world paragraphs from WikiHow.com. A current state-of-the-art generation model on this task achieves 16.1% F1 based on BLEU metric, leaving enough room for novel model architectures.

Hyper-relational knowledge graphs (HKGs) extend standard knowledge graphs by associating attribute-value qualifiers to triples, which effectively represent additional fine-grained information about its associated triple. Hyper-relational knowledge graph completion (HKGC) aims at inferring unknown triples while considering its qualifiers. Most existing approaches to HKGC exploit a global-level graph structure to encode hyper-relational knowledge into the graph convolution message passing process. However, the addition of multi-hop information might bring noise into the triple prediction process. To address this problem, we propose HyperFormer, a model that considers local-level sequential information, which encodes the content of the entities, relations and qualifiers of a triple. More precisely, HyperFormer is composed of three different modules: an entity neighbor aggregator module allowing to integrate the information of the neighbors of an entity to capture different perspectives of it; a relation qualifier aggregator module to integrate hyper-relational knowledge into the corresponding relation to refine the representation of relational content; a convolution-based bidirectional interaction module based on a convolutional operation, capturing pairwise bidirectional interactions of entity-relation, entity-qualifier, and relation-qualifier. realize the depth perception of the content related to the current statement. Furthermore, we introduce a Mixture-of-Experts strategy into the feed-forward layers of HyperFormer to strengthen its representation capabilities while reducing the amount of model parameters and computation. Extensive experiments on three well-known datasets with four different conditions demonstrate HyperFormer's effectiveness. Datasets and code are available at https://github.com/zhiweihu1103/HKGC-HyperFormer.

We consider the task of text attribute transfer: transforming a sentence to alter a specific attribute (e.g., sentiment) while preserving its attribute-independent content (e.g., changing "screen is just the right size" to "screen is too small"). Our training data includes only sentences labeled with their attribute (e.g., positive or negative), but not pairs of sentences that differ only in their attributes, so we must learn to disentangle attributes from attribute-independent content in an unsupervised way. Previous work using adversarial methods has struggled to produce high-quality outputs. In this paper, we propose simpler methods motivated by the observation that text attributes are often marked by distinctive phrases (e.g., "too small"). Our strongest method extracts content words by deleting phrases associated with the sentence's original attribute value, retrieves new phrases associated with the target attribute, and uses a neural model to fluently combine these into a final output. On human evaluation, our best method generates grammatical and appropriate responses on 22% more inputs than the best previous system, averaged over three attribute transfer datasets: altering sentiment of reviews on Yelp, altering sentiment of reviews on Amazon, and altering image captions to be more romantic or humorous.

Individual neurons participate in the representation of multiple high-level concepts. To what extent can different interpretability methods successfully disentangle these roles? To help address this question, we introduce RAVEL (Resolving Attribute-Value Entanglements in Language Models), a dataset that enables tightly controlled, quantitative comparisons between a variety of existing interpretability methods. We use the resulting conceptual framework to define the new method of Multi-task Distributed Alignment Search (MDAS), which allows us to find distributed representations satisfying multiple causal criteria. With Llama2-7B as the target language model, MDAS achieves state-of-the-art results on RAVEL, demonstrating the importance of going beyond neuron-level analyses to identify features distributed across activations. We release our benchmark at https://github.com/explanare/ravel.

Large Language Models (LLMs) have recently demonstrated strong potential in generating 'believable human-like' behavior in web environments. Prior work has explored augmenting training data with LLM-synthesized rationales and applying supervised fine-tuning (SFT) to enhance reasoning ability, which in turn can improve downstream action prediction. However, the performance of such approaches remains inherently bounded by the reasoning capabilities of the model used to generate the rationales. In this paper, we introduce Shop-R1, a novel reinforcement learning (RL) framework aimed at enhancing the reasoning ability of LLMs for simulation of real human behavior in online shopping environments Specifically, Shop-R1 decomposes the human behavior simulation task into two stages: rationale generation and action prediction, each guided by distinct reward signals. For rationale generation, we leverage internal model signals (e.g., logit distributions) to guide the reasoning process in a self-supervised manner. For action prediction, we propose a hierarchical reward structure with difficulty-aware scaling to prevent reward hacking and enable fine-grained reward assignment. This design evaluates both high-level action types and the correctness of fine-grained sub-action details (attributes and values), rewarding outputs proportionally to their difficulty. Experimental results show that our method achieves a relative improvement of over 65% compared to the baseline.